Case studies
Clean water, measured
How real homes and salons put TruBlu to work, and what changed across a filter cycle.
The Alvarez household | Phoenix, AZ
Hard water, soft results
A desert household on notoriously hard municipal water swapped to a TruBlu fixed showerhead and tracked the difference across one filter cycle. Less limescale on the glass, noticeably softer hair feel, and a filter that the family actually replaced on time because the box reminded them.
"I stopped reaching for extra conditioner. The water just feels different, and I never have to remember when the filter is due."
Cedar and Co. salon | Austin, TX
Salon tested at the basin
An independent salon installed TruBlu handhelds at three wash stations to cut the chlorine smell clients noticed at the basin. Stylists reported cleaner rinses and color that held truer between visits, and the salon used the tap-to-track flow to keep every station on a fresh filter.
"The rinse is cleaner and the smell is gone. Tapping the box to start each filter made it trivial to manage across the salon."
Harper new build | Seattle, WA
From cloudy to clear in a new build
A new-construction home had rust and fine sediment working through fresh plumbing. The ceramic and micro-sediment stages cleared the water visibly within days, and auto-ship lined up the next refill against actual usage instead of a guess.
"Day one the water ran cloudy from the new pipes. A few days on TruBlu and it was clear. The reorder just shows up when we actually need it."